SEGA collaborate with Sanrio. The first step is “Super-jumbo stuffed SONIC × HELLO KITTY”, to commemorate the reopening of Joypolis Tokyo on July 14, 2012. This will be sold in amusement parks of SEGA in japan and Joypolis Tokyo from late July.

Ummm… Kawaii?

★SEGA Official Website
>> セガ、サンリオ社とコラボレーション企画を展開 第1弾は東京ジョイポリスリニューアル記念『SONIC×HELLO KITTY スーパージャンボぬいぐるみ』(Japanese)

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